Schedule of Estimated Investment
A content or a copywriter is one of the most important investments a company can make when the mission is to sell products, generate qualified leads, bring in more subscribers, and more.
That’s why finding a skilled writer is a challenge for most.
To help you make an easy decision, I’ve listed below what all I can help you with.
The rates are an estimation and may vary depending on the size of the project and how much research is involved.
Initial Consultation
Free 30-minute online client consultation session. Book Now
Marketing Strategy, Planning, Consulting
Improve outcomes with a fresh look at various marketing approaches.
Rate: USD 100 – 200 per hour.
SEO Content Strategy
We’ll hop on a call to discuss how you can create an SEO content strategy optimized for success.
We’ll pick one keyword you want to rank for as a base and I’ll use that keyword to show you
- Where you’re making mistakes
- What your competitor is doing better
- How to close gaps in your SEO content strategy.
Rate: USD 500 per consultation
Blog Posts
Blog content can take many different formats—how to, list, question, why, etc.—and usually serves to educate prospect customers. Blog posts are usually at 1,200 to 1,500 words long and help your audience solve a problem on their own, empowering them to become amazing at what they do (and subsequently give them more reason to use the product or service you’re selling).
Rate: USD 200 – 800 per post
Blog Editorial Calendar and Post Series
Continuously generate new traffic with ongoing, strategic posts.
Rate:
- USD 150 – 700 per post
- USD 500 – 1,000 per calendar
Articles
You likely have company news, product announcements, FAQs and a ton of other stories that deserve to be told.
Rate: USD 500 – 1,000 per article
Pillar Post
A pillar page is the basis on which a topic cluster is built. A pillar page covers all aspects of the topic on a single page, with room for more in-depth reporting in more detailed cluster blog posts that hyperlink back to the pillar page. Posts are usually 2,000 to 3,000 words long.
Rate: USD 1,000 – 2,000 per post
SEO Content Strategy
Boost search rankings and conversions by finding gaps, opportunities. I’ll provide keywords and topics with SEO brief and content outline.
Rate:
- USD 2,000: 1 month, 10 primary keywords/topics with SEO brief and content outline.
- USD 5,500: 3 month, 30 primary keywords/topics with SEO brief and content outline.
- USD 10,000: 6 month, 60 primary keywords/topics with SEO brief and content outline.
Additional topics cost $300 per topic
Home Page
Set the stage for a great site experience that prompts conversions.
Rate: USD 1,000 – 3,500
New Product or Service Page
Use professional, compelling copy for all new products and services.
Rate: USD 300 – 1,200 per page.
Category Page Update
Rewrite the main web pages, such as About, Services, Subscribe.
Rate: USD 300 – 800 per page.
Product Page Update
Generate more traffic and sales for each specific product or service.
Rate: USD 150 – 300 per page.
Lead-Gen Landing Page
This short-copy “squeeze” page can bring in massive leads and sales.
Rate: USD 500 – 1,500 per page.
Online Sales Page for Single Promotion
Generate sales with a full sales promotion online, which can often be dozens of pages long.
Rate: USD 3,000 – 5,000 per page + royalties.
Microsite
Boost sales on a super-specific website containing 2-5 pages.
Rate: USD 1,500 – 4,000 per site.
Banner or Text Ad
Drive the most visitors to specific discounts or other promotion pages.
Rate: USD 150 – 800 per ad.
Social Media Set-up
Set up social media accounts on Facebook, Instagram, Twitter, Pinterest, or LinkedIn effectively to increase shares, likes, and eventually lead generation.
Rate: USD 250 per platform
Social Media Post
Create a single social media message to engage your following.
Rate: USD 25 – 50 per post.
Social Media Management
Expand your brand with strategic social media content and campaigns with the help of effective monitoring and engagement (1-2 platforms, 1-2 hours/day, 5 days/week).
Rate: USD 300 – 800 per month.
Stand-alone Email
Reach out and grow sales with special promotions, invitations, and more.
Rate: USD 200 – 1,000 per email
Autoresponder/Funnel Emails (Series)
Deepen customer relationships and/or drive follow-up purchases.
Rate: USD 100 – 500 per email.
E-newsletter
Maintain customer loyalty with regular issues filled with tips and offers.
Rate: USD 300 – 700 per newsletter.
E-Book
Provide highly useful information to customers via electronic guides.
Rate: USD 1,000 – 3,000 per e-book.
Press Release
Get attention from the media and drive additional site visits.
Rate: USD 250 – 1,000 per release.
Case Study
Offer problem-solution-outcome stories featuring a product or service.
Rate: USD 1,200 – 2,000 per study.
White Paper
Attract email sign-ups/new leads with valuable, downloadable reports.
Rate: USD 2,000 – 7,000 per paper.
Proofreading/Editing
This valuable skill helps companies avoid errors before publishing content.
Rate: USD 0.03 – 0.05 per word
Project-based fees, bundle offers, and monthly retainer options are available.
Contact me for details.
