As a startup, one of the biggest challenges you face is attracting prospects and retaining customers. With a limited marketing budget, it is difficult to reach out to a larger audience initially. You rely on your website to generate leads – unfortunately, most startup websites are not built to do so. But all is not lost.
I can help you move your prospect through the different phases of a buyer’s journey, from awareness to new client to a satisfied and loyal customer.
As a seasoned business development expert turned content writer, I help startups create captivating content that resonates with their target audience, while simultaneously building trust between the prospect and the company.
As a writer, my driving purpose is to tell stories that inspire and motivate the reader to take action on your offer. I talk to people about their lives, their companies, and their products. I use every resource available to research my subject. Then, I take the information I’ve gleaned and use it to build a story that showcases the best of what the person, company, or product has to offer.
I have worked in the insurance and healthcare industries for the last 18 years, gaining experience in sales, customer service, marketing, and contract negotiations.
For the last three years, I have been writing helpful and inspiring travel blog posts and articles for parents with young children on my personal blog – Travel Clans.
My process is simple. I develop the content that leads to awareness and traffic generation for your company:
⭐ By conducting keyword research based on your marketing goals and the buyer’s needs.
⭐ Taking that research and turning it into topic clusters.
⭐ Organize your content calendar to optimize those keywords.
⭐ Analyze what’s working and what isn’t.
⭐ Identify content gaps to take advantage of.
⭐ Write better content than there is already.
👍 I listen and ask the right questions to understand your brand and content needs, customers, and what motivates them. And it results in clean, on-target copy.
👍 By researching the voice of your audience to connect with them through common terms I can translate technical material into clear, conversational writing that informs and engages your customers along the buyer’s cycle.
👍 I keep you updated on the status of the work in progress. There’s no guessing on your part. This saves you time. It eliminates follow-up calls and emails.
👍 I want to build a long-lasting relationship with my clients.
👍 And above all, I am easy to work with.
Schedule a 30 minute Zoom video call to discuss your needs and find out if we are a good fit.
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