As a startup, one of the biggest challenges you face is attracting prospects and retaining customers. With a limited marketing budget, it is difficult to reach out to a larger audience initially. You rely on your website to generate leads – unfortunately, most startup websites are not built to do so. But all is not lost.
I can help you move your prospect through the different phases of a buyer’s journey, from awareness to new client to a satisfied and loyal customer.
As a seasoned business development expert turned content writer, I help startups create captivating content that resonates with their target audience. While simultaneously building trust between the prospect and the company
Are you worried your content is overly technical for the average visitor? Or, while informative, it lacks that emotional connection needed to draw your readers in? Do you need blog posts, articles, press releases, or landing pages that make your customer click through. I can help with that.
Okay, you've got content. It is SEO-friendly. It has keywords. It's bringing in traffic. But something is amiss. Unfortunately, not all traffic is equal. The goal is to get the right type of traffic that leads to sales resulting in ROI. This is where long-term content planning, promotion, and analysis comes in. Here's how I can assist: Analyze what's working and what isn't. Identify content gaps to take advantage off. Write better content than there is already.
Social Media isn’t for everyone but it is necessary to expand your brand. With so many social media platforms to work with, it becomes difficult to effectively run a social media campaign. Are you struggling with any of these? creating and planning your content strategy effective monitoring maintaining an active engagement rate I can provide support on that front.
How many times have you sent out an email campaign and not got the response you wanted or hoped for? Email marketing like social media marketing is a difficult beast to master. If you require help designing an email template, segmentation of your current list of readers, or improve your email strategy I can aid with that.
As a writer, my driving purpose is to tell stories that inspire and motivate the reader to take action on your offer. I talk to people about their lives, their companies, and their products. I use every resource available to research my subject. Then, I take the information I’ve gleaned and use it to build a story that showcases the best of what the person, company, or product has to offer.
I have worked in the insurance and healthcare industries for the last 18 years, gaining experience in sales, customer service, marketing, and contract negotiations.
For the last three years, I have been writing helpful and inspiring travel blog posts and articles for parents with young children on my personal blog - Travel Clans.
I can help create compelling and informative:
✅ Website copy
✅ Blog posts
✅ Press releases
✅ White papers
✅ Social media posts
✅ Email campaigns
My process is simple. I develop the content that leads to awareness and traffic generation for your company:
⭐ By conducting keyword research based on your marketing goals and the buyer’s needs.
⭐ Taking that research and turning it into topic clusters.
⭐ Organize your content calendar to optimize those keywords.
⭐ Analyze what’s working and what isn’t.
⭐ Identify content gaps to take advantage of.
⭐ Write better content than there is already.
👍 I listen and ask the right questions to understand your brand and content needs, customers, and what motivates them. And it results in clean, on-target copy.
👍 By researching the voice of your audience to connect with them through common terms I can translate technical material into clear, conversational writing that informs and engages your customers along the buyer's cycle.
👍 I keep you updated on the status of the work in progress. There’s no guessing on your part. This saves you time. It eliminates follow-up calls and emails.
👍 I want to build a long-lasting relationship with my clients.
👍 And above all, I am easy to work with.