Blog content can take many different formats—how to, list, question, why—and usually serves to educate prospective customers. Typical blog posts are generally 1,200 to 1,500 words long and help your audience solve a problem independently, empowering them to become excellent at what they do. Subsequently, give them more reason to use the product or service you’re selling.
You likely have company news, product announcements, FAQs, and a ton of other stories that deserve to be told.
A pillar post is the foundation on which you build a topic cluster. It covers all aspects of the topic on a single page, with room for more in-depth reporting in other related cluster blog posts that hyperlink back to the pillar post. The posts are usually 2,000 to 3,000 words long.
Get an SEO content strategy that boosts your search rankings and conversions. I do this by finding gaps and opportunities in your market and providing you with targeted keywords and topics in a detailed SEO brief and content outline, a.k.a the Topic Cluster Strategy.
A topic cluster strategy is a collection of articles built around one main topic. They’ll have a main ‘pillar’ or ‘cornerstone’ piece of long-form content that usually covers a high-level, top-of-funnel type question such as “How to Become a Successful SEO Copywriter.”
This leading article will link out to many smaller, more niche posts that will help guide prospects through the different stages of awareness and prepare them for conversion. These other articles are also great pieces of searchable content in their own right and will pull in qualified “high purchase intent” leads to your business.
The Benefits of a Topic Cluster
- Designed to help prospects make a purchasing decision.
- It makes you an authority in your niche.
- Creates a great user experience.
- It helps you rank for your most valuable keywords.
- Excellent internal linking structure, helping Google find more of your content.
- It shows Google that you cover a topic in-depth.
What Do You Get With Your Topic Cluster Strategy?
I take a holistic approach to your cluster and make sure each article contributes to your customer’s buyer journey. Each article topic comes with a detailed SEO content brief that you can share with your team, so they know what to include precisely.
Here’s a breakdown of what’s in each SEO article brief:
- Primary keyword to target
- Secondary keyword(s) to target
- Semantic entities (more important than keyword density)
- Word count range per article
- H1/Title tags
- Meta description
- Subheadings to use and heading type
- Research to use (collection of stats and figures where applicable and the sources they came from)
- External links to include
- Internal links (I’ll show you what articles of your own you should be linking to)
- How many images you should be including
- What multimedia you should be including (if applicable)
Hiring me gets you a copywriter first and an SEO specialist second. SEO isn’t about keyword density – it’s about good copywriting. My job is to deliver both traffic and conversions to your website.
Through an exhaustive market research process, I learn about your customers’ goals, struggles, objections, and desires so I can write copy that’s relevant to them. If possible, I include customer interviews as part of my market research. This will not only assist you in understanding your clients’ needs, but it will also help me produce the best possible copy for your site.
My keyword research considers the most crucial component of SEO – search intent. You want to make sure that what you offer people when they search for a term is what they want. Then I identify the optimal keywords for each page to help you attract the right audience.
At the end of the day, it’s all about conversion copywriting. There is no point in getting a lot of traffic to your site if you don’t convert them into customers. It is not just about ranking well in search results; it is about driving sales.
So what’s included? Well, the core pages of your website:
- Homepage copy
- About page
- Contact page
- Services pages
What about landing and sales pages, I hear you ask? Not to worry, I can do both for you.
However, a landing page doesn’t always need SEO since it is a short-copy “squeeze” page. But, since I’m a copywriter first and an SEO specialist second, I can still help you with the copywriting!
Aim for compelling content that engages the reader through your email and convinces them to click on that link – whether it is short or long content.
Reach out and grow sales with special promotions, invitations, and more.
Autoresponder/Funnel Emails (Series)
Deepen customer relationships and/or drive follow-up purchases.
Maintain customer loyalty with regular issues filled with tips and offers per newsletter.
Offer problem-solution-outcome stories featuring a product or service.
Provide highly useful information to customers via electronic guides.
Get attention from the media and drive additional site visits.